This course provides you with the ability to analyze the cultural and creative industries from an economic and social point of view in order to identify the dynamics and level of innovation in this sector, in the local and European market.

This discipline is a framework on how organizations are designed and managed. However, the focus will be on understanding the particularity of each student’s leading and managing style, in order to help you shape up your personal brand profile as cultural manager or creative leader.

The goal of this course is to teach you entrepreneurship and business modeling skills in order to learn how to scale your initiatives. During this module, you will get insights on how developing a designer mindset drives innovation and supports brands evolution through the development of new products and services. You will learn the methodology and how to apply design thinking to create strategic competitive advantages, respond faster to market opportunities and strengthen your user’s experience. Throughout the classes, you will be involved in group work, will be given individual assessments and each activity will be evaluated and contribute to your credits.

This course will develop your competences in the area of budgeting and performance indicators for cultural and creative initiatives. Essential financial and project KPIs used by the creative sectors such as advertising and the fashion industry will be analyzed to help set up and monitor creative agencies and reach strategic goals for business growth.